❝ There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever. ❞

❝ If you can’t explain it simply, you don’t understand it well enough. ❞

❝ There is real magic in enthusiasm. It spells the difference between mediocrity and accomplishment. ❞

❝ The most beautiful things in the world cannot be seen or even touched, they must be felt with the heart. ❞

❝ It is a cliche in our business that the first 90 percent of the work is easy, the second 90 percent wears you down, and the last 90 percent - the attention to detail - makes a good product. Making software that is simultaneously easy to learn, easy to use, friendly, useful, and powerful takes people with an incredible combination of skills, talent, and artistry working together with intensity and patience. ❞

❝ We don’t make mistakes, just happy little accidents. ❞

❝ You can’t just assume that because someone has a patent, he has some deep moral right to exclude everyone else. ❞

❝ Kiss slowly, laugh insanely, live truly, and forgive quickly. ❞

❝ Order is the foundation of all good things. ❞